Landing Page Test – Module 6

This page would be the perfect candidate for either A/B or MVT testing. For example, Troy-Bilt could test this version of the page alongside a completely different layout – maybe one that utilizes more pictures of units rather than text, or links to tools – and see which one users like better.

Along those same lines, they could then test multiple versions of those pages with different phrasing and layout. Perhaps one could say something like “find your perfect snow blower,” while another might say “blow the snow away this season with a Troy-Bilt snow blower,” all the while having the control (original) page to compare against.

Additionally, I would test and see if users respond better to the text oriented layout they’re using now, or if they find that a more image oriented (like what you might see on Amazon) would serve their customers more efficiently.

Using the suggested tests I’ve provided as a guide, I could then recommend changes based on which modifications received the best customer response.

I would evaluate all of the changes using whatever goal-tracking tool they chose, utilizing different levels of A/B and MVT testing as I indicated earlier.

I chose these methods because I feel that they would help Troy-Bilt to formulate a basis for comparison, and discover if a case does indeed exist that would justify changes to the existing layout. With the costs being so low, and the potential so great, there is essentially no reason for Troy-Bilt not to experiment and test – as it will ultimately benefit their users and their company.