Please see the linked, annotated PDF file for a complete
usability checklist using Pillsbury.com as
the test subject.
Overall, Pillsbury.com does exceptionally well across the
board. The only changes I would make would be:
1.
Change the current slogan from “Let the Making
Begin,” to “Let the Baking Begin.”
It’s clearer, and conveys the products purpose in a more meaningful way.
2.
Increase the weight of the fonts used on the
current version of the site.
a.
I found the text to be somewhat difficult to
read on my 11” MBA.
Usability Study Download Link:
That's a pretty fun site -- I agree about the font size being too small.
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