For this post, I’ll make the obvious choice, and develop a
measurement plan for LTU.
Using the same steps as in previous posts, we can easily
develop a measurement plan for the university that is cost effective and
provides actionable insight.
1.
Use Your Mission to Define Your Objectives
a.
According to LTU’s website, their mission is to
“To develop leaders through a student-centric environment with innovative and
agile programs embracing theory and practice.”
i. As
one can imagine, much of what KDP discusses in both chapters pertains to this
mission. In order to fulfill its objectives, LTU must ensure that the
proceeding steps are thoroughly fleshed out.
2.
Identify and Prioritize Your Audiences
a.
LTU needs to identify their vital stakeholders,
which will include several entities, such as:
i. Students
ii. Staff
iii. Deans
iv. Faculty
v. Parents
vi. Donors
vii. and
more…
It will be vital that LTU prioritize and meet the various
needs of these publics. For example, students will require things like quality
education and plenty of extra circular activity. Parents – on the other hand –
will want a safe, cost effective college environment. College deans will want
to see the cohesion of all of these elements in the form of increased
enrollment, national recognition and funding, and increased staff retention
rates.
3.
Define objectives
a.
LTU could define several objectives related to
their overall mission. Some of those objectives might be:
i. Increased
student enrollment
ii. Increased
national recognition
iii. Increased
student and staff retention
iv. Increase
in funding
4.
Establish a Benchmark
a.
LTU could establish benchmarks by comparing to
other private universities in the U.S., as well as using historical data for
reference..
5.
Pick a Measurement Tool
a.
LTU could utilize nearly all of the measurement
tools we’ve discussed in the course, ranging from newspaper and clip analysis,
to website traffic analysis, to surveys and mass data compilation to measure
their success. Much like the enterprise environment, LTU can also gauge its
success against its peers.
6.
Analyze Results and Make Changes
As
LTU evaluates the information that would improve the university, it can then
act on that information and convert it to action. Through the information
attained in the program, LTU can reformulate itself both horizontally and
vertically to ensure that it is meeting the needs of each and every one of its
valuable publics.
References:
http://www.ltu.edu/presidents_office/mission.asp?_wds=cs
References:
http://www.ltu.edu/presidents_office/mission.asp?_wds=cs
Do you have any specific measurements in mind that would be comparable that would lead to any of the goals? Do you think that an increase in national recognition would be the most important item in trying to increase enrollment? I don't know what the enrollment numbers are for out of state students, but that may be another metric to follow when measuring changes.
ReplyDeleteSure!
DeleteAs I mention in the post, they can gauge one of their most important qualifiers (public perception) by looking at things like newspaper clippings, twitter feeds, LTU facerbook page comments, etc.
They can then act on that information to change the school to attract more students (take the fact that we've recently become more sports oriented.) That was due in no small part to the school listening to their publics and reacting to their wants.
Great questions!
I used a different school when doing this assignment and it's interesting to see the similarities and differences between different examples. I also listed students as being the number one priority for audience however I had things like government and local community listed higher as well. This is because the school I picked is a public community college and can receive more incentives from the government while operating in a smaller scope. A private university like LTU is sure to have different audience which you've shown.
ReplyDeleteNice post. i thought it was clear and concise.
ReplyDelete